Bella Freud

Since establishing her namesake label in 1990, Bella Freud has moved between the mediums of clothing design, interior design, perfume making, filmmaking and publishing – redefining what it means to be a designer. Her own clothing designs meanwhile have garnered a cult following amongst the likes of Kate Moss, Little Simz, Juliette Lewis, Zadie Smith, Sienna Miller, Olivia Wilde and Rebecca Hall.

For Bella, design is about distilling an emotion into a single statement. Her iconic word jumpers reflect her intelligent yet playful approach, and demonstrate the personal narratives that run throughout her collections. A frequently asked question is about the meaning behind the ‘1970’ jumper. The image evolved when Bella noticed the date in the corner of a catalogue while messing around on her photocopier – the year conjured up images of the early New York punk scene and Patti Smith.