Grace & Mila was founded by brother and sisters Patrick, Patricia and Julie Chou. Their journey began in 2011, when they left their pretty city of Troyes (a small town in the east of France) to settle down in Paris. Together, they carry the richness of their dual French-Chinese cultures to combine expertise and quality, and thus bringing their dream to life.

The brand carries the association of two timeless icons; Grace for the striking beauty of Grace Kelly and Mila, a lucky charm name in the Eastern country, to evoke the beloved woman of the people. Grace & Mila aims to make feminine and refined silhouettes to highlight each woman, and each personality.

Grace & Mila is gradually moving towards more responsible shopping by reducing the use of polyester in their collections, as well as the use of plastic in their packaging. In 2019, the initiative "Un brin de vert" launched, offering more sustainable collections, while keeping that je-ne-sais-quoi signed Grace & Mila style. They offer a selection of pieces in natural fibres such as cotton, linen, viscose or rayon.  As well as materials that are more sustainable (organic or recycled), environmentally friendly and always more pleasant to wear.